la luz, which means “the light” in Spanish, helps organizations uncover inequitable programming and make effective, inclusive change.
la luz’s original name and mission statement were failing to give customers a clear understanding of their services.
Therefore we focused on short, simple, and understandable copy.
In designing a new logo, we aimed to stay true to their company vision of inclusivity, symbolized by the expanding circles. We gave it a more organic, yet modern, look.
